As outlined above the purpose of this audience research is to investigate the reach, satisfaction levels, viewing and listening habits of Irish speakers, on the island of Ireland, for TG4 and RTÉ Raidió na Gaeltachta respectively. The research will involve both quantitative and qualitative research methods. One of the most important aids to good sample survey research, including radio and television audience measurement, is an up-to-date and reliable census with detailed information on population size and distribution, age and gender. The most recent Census data for the Republic of Ireland (2016) and Northern Ireland (2011) will be used to obtain the most detailed statistical breakdown of Irish speakers on the island of Ireland.
For more information, contact Séamas Ó Concheanainn on seamas.oconcheanainnoegaillimh.ie