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Arts, Humanities & Innovation – Speaker Series: Anatomy of a StartUp
February 16 @ 2:00 pm - 4:00 pm
As part of the Arts, Humanities and Innovation – Connecting with Industry series, Mark Campbell, CEO of Pocket Anatomy will talk about his experience building a start-up business that has education at its core.
This series of talks is aimed at researchers from the Arts & Humanities, and will be of particular interest to PhD students considering options for future career development.
Mark Campbell is an interaction designer, video, web and mobile software application specialist. In 2012, Mark set up a mobile app development company, Pocket Anatomy, to improve meaningful patient education in national and international healthcare systems. Receiving medical treatment is a stressful experience, and studies have shown that patients retain as little as 14% of the verbal medical information their doctor provides. Pocket Anatomy creates interactive 3D medical anatomy software solutions that provide a visual aid for doctors to explain medical procedures and conditions, and to record these sessions for later reference. The Pocket Anatomy software has won numerous international awards, as it combines Mark’s passion for video, mobile, healthcare and education.